Knowledge - The Tea Experience
ACMA, which in 2019 celebrates 95 years in the business, is a company that specialises in the design, construction and marketing of machines and systems for the packaging of consumer packaged goods, with significant experience in the tea sector. In this context, ACMA’s know-how not only encompasses the specific area of packaging technologies but extends right along the supply chain, taking in the various phases connected with the production and consumption of the beverage: from the cultivation of the tea plant to the process of drying and producing the product, and through to subsequent marketing and consumption phase, which differs according to the reference market. During the event, the world of tea and the time-honoured culture with which it is associated were represented within the Knowledge section. In a dedicated area, guests were able to enjoy an exhibition of innumerable types of tea and objects connected with the consumption of this beverage in various countries, from Japan to England, and from China and India to Morocco. A highly sensory experience based on sounds and smells as well as aesthetics.